Our competitor’s marketing score

From today’s pile of spam marketing e-mail:

Hi Other Change of Hobbit,

We have identified The Episcopal Church as the business in your industry with a high total marketing score of 1755. Create your free account to learn more about what they are doing and what makes up Other Change of Hobbit’s score of 488, as of December 31, 2014.

and even better:

“The Episcopal Church may not be a direct competitor, however, seeing what they are doing to market themselves online can give you ideas for how to attract more customers.”

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